Often it's a selfie or a video call that does it: the lines running from your nose to the corners of your mouth suddenly look deeper than you remember, and you look more tired than you feel. You're definitely not the only one who has noticed.
Everyone has these folds. They come from years of smiling and talking, which is a lovely thing. What changes over time is the support behind them. As cheek fat gets a little smaller and slides lower, and the bone in the midface slowly changes, the fold has less backing and casts a deeper shadow. So the most natural way to soften it is usually to rebuild some of that cheek support, with just a light touch in the fold itself, which keeps your expressions soft and natural.
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